examples

Here is a representative selection of the work that we do:

eSocietyProfiler Information Portal


Client: Cabinet Office
Academic project website: Spatial-Literacy
Website: www.spatial-literacy.org/esocietyprofiler/

The eSociety profiler website is the first systematic attempt to gauge the accuracy of a geodemographic classification. Working with the Cabinet Office and BBC News we have examined feedback to our classification and evaluated it with respect to material deprivation.

Publications:

  • Longley, P., Singleton, A.D. (2008) Classification through consultation: public views of the geography of the e-Society. International Journal of Geographical Information Science. In Press.
  • P A Longley, D I Ashby , R Webber, C Li (2006) Geodemographic classifications, the digital divide and understanding customer take-up of new technologies. BT Technology Journal 24: 67-74.
  • P A Longley, R Webber, C Li (2008) The UK geography of the E-Society: a national classification. Environment and Planning A 40(2) 362 – 382.

LondonProfiler Map Portal

Client: Various
Academic project website: Spatial-Literacy
Website: www.londonprofiler.org/

The londonprofiler application is a platform which tells us what we need to know about living in London. Users may navigate the site using the familiar Google Maps interface. You can interact, zoom and query the available information, or add your own KML files. For each dataset, we provide detailed descriptions of the techniques used to construct the raw classification, and guidance for the creation of on-line training materials.

Publications:

  • Gibin, M., Singleton, A.D., Mateos, P., Longley, P.A. (2008) Exploratory Cartographic Visualisation of London using the Google Maps API. Applied Spatial Analysis and Policy. In Press.

National Trust Names Profiler


Client: National Trust
Academic project website: Spatial-Literacy
Website: http://www.nationaltrustnames.org.uk

The National Trust Names website is a re-branded version of our original UCL Surname Profiler website which we created for the National Trust as part of their Heritage Open Days campaign. The site has now been updated to include a new Flash mapping interface with improved cartography.

Publications:

  • Longley, P.A., Webber,R., Lloyd,D. (2007). The quantitative analysis of family names: historic migration and the present day neighbourhood structure of Middlesbrough, United Kingdom.Annals of the Association of American Geographers 97(1), 31-48.